Best Betting Sites for New Customers

Betting sites aren’t in the business of complicating matters.

How do we rate the best new customer online betting sites

Once your qualifying bet has settled, you’ll receive the reward stated in the offer. An example of a Bet and Get Sign Up Offer is the Bet £10, Get £40 in free bets deal available at BetMGM. New customers placing a bet of £10 or more at odds of Evs (2.0) or higher will receive 1 x £10 Free Football Bet, 1 x £10 Free Horse Racing Bet, and 2 x £10 free bets Builders. Other Bet and Get sign up offers well worth checking out include: Spreadex - Bet £10, Get £60 in free bets Coral - Bet £10, Get £40 in free bets Betfred - Bet £10, Get £50 in free bets LiveScore Bet - Bet £10, Get £30 in free bets To maximize your betting offers, it is advisable to wager on markets you understand well, as this increases your chances of winning. Money Back Promotions give you your stake back - either as a free bet or as cash - if your first bet loses.

19. Betano

These deals reduce the risk of trying a new betting site and soften the blow if your first bet doesn't go to plan. The best thing about a Bet and Get Deal is that you earn your free bet rewards whether your qualifying bet wins or loses. With a Money Back deal, you only really benefit if your first bet is unsuccessful. If the bet wins, you earn nothing extra. Two examples of this type of deal from our list of UK bet legit betting sites Bookmakers are: Quinnbet - 50% Money Back up to £25 as a free bet offer Bwin - £20 Backup Bet – Money back as a free bet if your first bet loses The key point with these deals is to check whether your stake is returned as cash or a free bet.

Matched Deposit Bonuses and Casino Bonus

A stake returned as cash offers more flexibility than a free bet. Much loved by online casino players, Matched Deposit Bonuses are occasionally also available to sports betting customers. To receive these offers, you must make a qualifying deposit, which is the required initial deposit that unlocks the matched deposit bonus. The betting site will then match the value of your qualifying deposit with bonus funds. These bonus funds come with wagering requirements before they are added to your withdrawable cash balance. As such, claiming a sign-up bonus is usually quick and easy.

• Betfair Exchange: Get a £20 Free Bet when you place a £5 bet on the Exchange
• SpreadEx: Bet £25 Get £25 in Free Bets for new sportsbook clients
• VBet: 100% Deposit Bonus up to £50 for new UK players
• Boylesports: Bet £10 Get £20 in Free Bets on your first qualifying bet
• Novibet: Bet £15 Get £10 Free Bet plus 100% first deposit bonus up to £50
• FansBet: Bet £10 Get £20 in Free Bets for new customers

The process may vary slightly between bookies and depend on the specific terms of the new customer free bet offer.

Best Basketball Betting Site: 10bet

Sister sites Sporting Index and Spreadex made their name in the spread betting world but also offer an outstanding traditional sports betting product. Recognised for their great value football odds, the sites top our list of great value free bet offers. Sporting Index and Spreadex - Bet £10 and Get 3 x £10 Free Fixed Odds Bets, 3 x £5 Free Total Goals Spread Bets, 3 x £5 Free Winning Favourites Spread Bets, and a £1 Free Race Index Spread Bet – comfortably one of the most varied and best value betting offers around. Sky Bet – Known for their generous free bet promotions, Sky Bet stands out with offers such as £40 in free bets for tennis and a range of introductory free bet deals on sports betting, making them a top choice for UK punters seeking standout betting offers. Betfred and Betrino also offer standout betting sign up offers.

7. Casimba Sports

The Betfred promotion is ideal if you like to spread your free bets around, while Betrino offer a rare one-off £50 free bet offer. Betfred - Bet £10 and Get 3 x £10 Free Sports Bets and 2 x £10 Free Acca Bets – excellent value, offering five free bets for the price of one. Betrino - Bet £25 and get a £50 free bet offer – a great option for a lumpy free bet on a solid fancy. Once a rarity, £40 free bet offers are now common online. Some of the best examples available in 2026 are: BetMGM - Bet £10 and Get 1 x bet best bookie offers £10 Free Football Bet, 1 x £10 Free Horse Racing Bet, and 2 x £10 Free Bet Builder Bets – a great betting offer, focusing on the UK’s most popular betting sports. However, the following seven steps serve as a general guide to claiming a sign-up betting offer, whether you are choosing from new customer betting offers or other ongoing promotions.

Operator	Offer Type	Value	Claim Method	Max Win
Virgin Games	No Deposit Free Spins	25 Free Spins	Sign Up & Verify	£50
Slot Planet	No Deposit Bonus	£10 Bonus	Use Code PLANET10	£100
Duelz Casino	Free Play Coins	5,000 Coins	Sign Up	N/A
Mansion Casino	No Deposit Free Spins	20 Free Spins	Email Opt-in	£20

Pick your promotion - With so many betting offers available, including exclusive new customer betting offers, there is a deal to suit all tastes. Check out our list of UK betting offers and select the most appealing promotion.

• 888sport: Bet £10 Get £30 in Free Bets + £10 Casino Bonus
• MansionBet: Bet £10 Get £20 Free Bet for new UK customers
• Betway: Up to £30 in Free Bets matched with your first qualifying bet
• QuinnBet: Bet £10 Get £5 Free Bet plus 100% first deposit match up to £35
• SportNation: Bet £10 Get £20 Welcome Bonus for new account holders

Open a new account - Head to your betting site of choice and click the “sign up” or “register” tab. Next, enter the requested information, name, address, email, etc, and select a username and password.

How to Claim a Sign Up Offer As a New Customer

An example of this type of offer is a 100% deposit match up to a maximum of £50, with the bonus funds carrying a 15x wagering requirement. If you deposit £50, the betting site matches it with an additional £50, giving you a total of £100 to play with. However, you would need to stake £750 (15 x £50) before the bonus element becomes withdrawable. Because of the wagering requirements, Matched Deposit Bonuses are best suited to sports betting fans who also enjoy the spinning reels and wheels of casino gaming. Hyper Sports - 100% up to £100 Casino Bonus Quickbet - Casino Bonus of 100% up to £100 50/1 for Luke Littler to win the PDC World Championships, 25/1 for Erling Haaland to score a goal, 16/1 for Arsenal to have a shot on target - all are examples of enhanced odds sign-up betting offers.

Bet £40 Get £20

These deals do an excellent job of grabbing punters’ attention and are often rolled out ahead of major events such as the Cheltenham Festival or Royal Ascot. While the maximum stake is almost always capped at £1, Enhanced Odds promotions can still offer outstanding value for money. Punters can further maximize their potential winnings by seeking the best odds across different bookmakers, especially when these are combined with enhanced odds offers. Last but not least, the only type of deal that really does give you something for nothing – the lesser spotted No Deposit sign up offer. To take advantage of a Bet and Get, Money Back, or Matched Deposit deal, you need to at least make a deposit and usually place a qualifying bet.

2. Octobet

With no deposit offers, all you need to do is open a new account to earn a free bet or free spins. In the early days of betting offers, most Bet and Get deals merely matched your stake, e.g. Today, newbettingoffers.co.uk highlights and compares the best free bets available from leading bookmakers, helping you find top promotional offers and bonuses with the greatest value across different sports and markets. Luckily for punters, modern Free Bet Sign Up deals offer more value for money.Many bookmakers also reward customers with ongoing loyalty programs or betting clubs, providing extra incentives for regular players.Tip: Bonus bets are often more profitable when used on underdogs with longer odds rather than heavy favorites. Luckily for punters, modern Free Bet Sign Up deals offer more value for money. Enter a Promo Code or Opt-In if Required - Many betting sign up offers don’t need a code. However, others will prompt you to enter a codeoffers require you to enter a specific promotional code or opt-in during the registration process. If a betting sign up offer requires a promo code, you will find all the info in our handy comparison tableto qualify for the bonus.

FAQ about free bets and betting sign-up offers:

Tote - Bet £10 and Get £20 Tote Credit, a £10 free bet offer, and 50 Free Spins on a leading slot title – the Tote are worth trying out for their distinctive pool-betting model. Betway - Bet £10 and Get 1 x £10 free bet, 1 x £10 Free Bet Builder Bet, and 2 x £10 Free Acca Bets – an appealing package from this widely respected operator. Coral - Bet £10 and Get 4 x £10 free bets – one of the biggest names in the game offers simple, solid value. Unibet - Bet £10 and Get 1 x £20 free bet offer and a £20 Casino Bonus – something for fans of sports betting and casino gaming. SBK - Bet £10 and Get 1 x £10 Free Bet Builder Bet, 2 x £5 Free Bet Builder Bet, 3 x £5 Free Multiple Bets, 1 x £5 Free Horse Racing Multiple Bets – staking just £10 gets you seven free bets. Always check if a promo code is needed for your chosen offer—this information is provided in our handy comparison table. Failing to enter the required promotional code or opt-in may mean you miss out on the betting offer. Complete the verification process - As part of their security measures, many UK Betting sites will ask you to verify your identity. This is usually as simple as providing photo ID, passport, driving licence, or other government ID, and proof of address. Place Your Qualifying Bet if Required - For Bet and Get deals, you will need to place a qualifying bet.

Top 20 UK Betting Sites Trending in June 2026

It's also important to compare the breadth and diversity of sports and betting markets available, as the best betting sites cover a wide range of sports including traditional options, e-sports, and motor racing, with extensive in-play and future event coverage. Away from those key selling points, there are several factors to consider when selecting a betting sign up offer, including: How much do I need to deposit (and which payment methods are accepted)? The best betting sites provide a variety of payment methods for deposits and withdrawals. How much do I need to bet? Do I need to bet at minimum odds?

6. talkSPORTBET – Bet and Get Bonus Offer

Is there a time limit on placing the bet? How will I know the free bet is ready to use? Ideally a free bet offer should have an expiry date at least a week into the future. A shorter expiry date limits your options and may force you to use your free bet on a selection you aren't confident about. What is required before the funds can be withdrawn?

Bet £10 Get £40 in Free Bets & Fantasy Tickets

When you have that sorted, it is time to dive in and choose the free bet offers for you! Bet and Get deals are the most common betting sign up offers, often referred to as sign up bonuses, available at UK Bookmakers. These promotions, also known as new customer betting offers, are exclusive incentives for individuals opening a new betting account. Sign up bonuses are designed to encourage account registration and initial deposits. To activate these offers, you are usually required to make a qualifying deposit and place a qualifying bet that comes with a minimum stake and odds requirement.