Get Ready, New Betting Sites for 2024, all you wished for!
Other bookmakers that are rated highly for in play betting by our experts inlcude VirginBet, Parimatch, Boylesports and Coral. If you want to choose your own betting site rather than follow our recommendations then you need to know what to look for. We recommend that you carefully consider the following factors and assess whether the betting site you are thinking about is There are over 100 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed by the UK Gambling Commission as you may have trouble if you ever have a dispute with them.
| Tool | Description | Default Setting |
|---|---|---|
| AI Spending Predictor | Analyses behaviour to forecast spend, suggests limits | On |
| Reality Check (Enhanced) | VR/AR break reminding user of time/money spent | 30 mins |
| Cool-Off "Lite" | 24-hour temporary break without full account closure | User-Initiated |
| Linked Deposit Limits | Single limit across all sites using Open Banking data | Optional |
You can see in our table of new betting sites above, we list the Gambling Commission License number. You can check out the UK Gambling Commission public register of licensed betting sites here. These figures have been sourced from Trustpilot There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet. The best way to see this is from user experience.
- Betting sites often sponsor lower-league football clubs and community sports.
- Partnerships with sports data companies like Opta for official statistics.
- Broadcasting deals to show live sports within the app to logged-in users.
- Affiliate programmes with prominent sports influencers and content creators.
- Sponsorship of major darts, snooker, and boxing events to increase brand visibility.
- Collaborations with sports charities for responsible gambling campaigns.
This is why we have collected over 1000 user reviews across the different UK betting sites from the members here at OLBG. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. A reputable bookmaker will also be strong on Responsible Gambling - we only list licensed UK bookmakers on this page, licensed by the UK Gambling Commission.
- Apps are designed for one-handed use with large buttons and quick bet slips.
- Biometric login (Face ID, Touch ID) is standard for faster access.
- Push notifications for bet settlement and live match alerts are customisable.
- Offline mode allows bet history review and account management without signal.
As part of that license, all these bookmakers must be registered with GAMSTOP.
Sign Up at the Best New Betting Site
They allow the best odds guaranteed offering on multiple bets too. Other good best odds guaranteed bookies are bet365, BetVictor, TalkSportBet and VirginBet. If you bet on horse racing, then best odds guaranteed is important so consider having an account with CopyBet. The best bet builder betting site according to OLBG experts is bet365 and that is important as Bet Builders are now one of the most popular bets for UK football punters. The bet365 bet builder feature is comprehensive, allowing users to combine bets from various markets across different matches and even sports.
Are online betting sites in the UK safe to use?
Other UK betting sites with good bet builder products are BetVictor, Unibet, William Hill and 888Sport. The top UK betting site for cash out is BetMGM as it offers a quality cash out product with full and partial options available on a variety of sports. This is a welcome feature for many UK punters who want to take some of their upside whilst letting the remainder of their bet run. Other good cash out betting sites are Spreadex, Ladbrokes, BetVictor and Coral. bet365 is the stand out best betting site in the UK for in play betting due to their huge range bet bookmaker new customer offers today of sports and markets with user friendly in play betting options. If you feel as though your gambling is out of control you can register with GAMSTOP and block yourself from online gambling. This is just one reason why you should only ever bet with UKGC licensed operators. Reputable bookmakers will also provide lots of tools to help you to do things like set deposit limits and take time out.
Match my bookie
We’ve taken a close look at what both of these betting sites have to offer punters, covering everything from their market coverage to their customer support. The downside to both is that there is no horse racing or greyhound betting. That's the only real blot because overall, these are really good sportsbooks. I particularly like the football betting, how they cover US sports and the respective markets, and their My Combo feature, which preloads interesting accas based on what returns you're after. Choosing the best betting site for the sport or sports you bet on regularly is vital.
Both teams to score
There is a huge difference in the offers amongst the leading online bookmakers, so if you bet primarily on one or two sports, you will want to know which betting sites are best for the sports you bet on. We have combined insights from our expert editors with extensive OLBG data scoring to identify which bookmakers perform best by each sport. From odds quality and market depth to app performance and live betting features, supported by feedback from real OLBG members. It’s a balanced, data-driven view of where each site truly excels. We have even more sports covered in the betting guides section of the site, so if it's Ice hockey, baseball, volleyball or cycling you bet on regularly, go take a look at the best betting sites for each of those sports. We have created a full guide to these tools and link to it in the footer on this page. Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily - you can see them on our free bets page. The best betting site for you may well be the one that helps you to bet online betting sites with free spins get your money in and out of it quickly, safely and easily. The key to which betting site you use could be down to how you want to fund your account. In this section we explore the popular funding methods for betting sites and then highlight the best site for each deposit type. Click the links for the full guides, next to which we show you the category winners - the best betting site for that payment method. Best Pay By Phone Betting Sites - Bet Goodwin Best Google Pay Betting Sites - William Hill According to OLBG’s user ratings, bet365 is the highest-rated online betting site in the UK. The bookmakers on our list are ranked by user reviews from best to worst, and bet365 sits at the top. It’s also one of the biggest and most popular betting brands in the country, known for its wide range of markets and excellent user experience. According to OLBG’s user ratings, bet365 is the highest-rated online betting site in the UK. New betting sites are launching all the time, and you can spot the best ones by looking at OLBG’s ratings and reviews.
How We Pick The Best Betting Sites
The best betting site for Golf betting for a UK punter is Star Sports due to regular promotions for golf (even the smaller events), huge range of markets per event and great in play events. This is all backed up by good golf stats to help you to choose your players. Other UK bookmakers that scored well for golf betting include BetFred, Coral, bet365 and SpreadEX. When we break the data down by key betting features, it becomes even clearer why you see those sites we have listed in our overall top 10 above. They consistently feature in different top 10s.
8. Correct Score / Exact Result
You will see below some of the overall top 10 betting sites head the top 10's for different betting sites features such as live streaming, cash out, and bet builder performance. These features of betting sites make make a genuine difference in betting day to day and you should consider how much you use each of them. If there is a particular feature or bet type you use regularly, it may be worth you adding a betting site to your portfolio that excels for that specific area. Click on the links in the table to explore the detailed analysis of the best sites for each of the features. CopyBet is the best betting site for the Best Odds Guaranteed offer because they offer BOG from as soon as the price up the event (the only UK bookmaker which does this) and do not restrict maximum payouts due to the offer. Our team thoroughly reviews each new bookmaker before adding it to the site, so you can trust those featured on this page.
FREQUENTLY ASKED QUESTIONS
Click on the links in the table to explore the detailed analysis of the best sites for each sport, read on for the highlights. bet365 is the best UK betting site for betting on football - they top more lists from our detailed analysis than any other UK bookmaker, with a great range of promotions such as early pay out, acca bonus, odds boosts, each way on first goal scorers and substitution insurance. The market coverage is leading - if you cant find a football bet you want to make at bet365, you probably wont find the bet anywhere. Netbet, Ladbrokes, AllBritishSports and bet odds comparison tool free William Hill make the top five best football bookmakers. Betfred is the best betting site in the UK for horse racing with consistently good odds, a great best odds guaranteed offering and unique promotions such as treble the odds on one winner in Lucky 15's.
Betfred - Best New Customer Offer
Integrated Racing Post data is very useful so you can just head straight to Betfred each day to choose your bets and place your bets (although don't forget about the great tips at OLBG!). Other UK betting sites which our experts note that excel for horse racing are QuinnBet, William Hill, bet365 and Coral. The best bookmaker in the UK for Tennis Betting is bet365 due to their excellent event coverage and market variety, whilst also offering live streaming, in play betting and lots of Tennis specific promotions. Bet Builders and Cash Out on Tennis isn't offered by all bookmakers but above all bet365's retirement guarantee is a feature that all Tennis bettors will welcome. Other betting sites that OLBG experts rate well for Tennis betting include Pub Sports, YetiBet, BetVictor and William Hill. For example, in 2025 OLBG identified BetTOM as one of the top new betting sites to try. Be sure to read the user feedback and expert reviews for any new bookie to see how it stacks up.
- All new 2026 sites must be licensed by the UK Gambling Commission (UKGC).
- Age verification checks are mandatory and typically completed within minutes.
- Sites must display clear links to responsible gambling tools like GamStop and GamCare.
- Terms for all bonuses and free bets must be transparent and easily accessible.
Bet365 is considered the world’s largest online bookmaker, with a reported 35+ million customers globally. In terms of overall company size, the parent firms Entain (which owns Ladbrokes, Coral, Bwin) are among the highest revenue earners in the industry.
- Use of digital wallets like PayPal, Skrill, and Apple Pay for near-instant deposits.
- Withdrawals to bank accounts are often processed within 2-4 hours.
- Cryptocurrency options, primarily Bitcoin and Ethereum, are offered by some newer sites.
- No fees on deposits or withdrawals is a common selling point.
- Pre-paid card options like Paysafecard are accepted for controlled spending.
Within the UK, Ladbrokes, Coral, and William Hill are often called the “big three” bookmakers because they have the most high-street betting shops nationwide Bet365 is considered the world’s largest online bookmaker, with a reported 35+ million customers globally.