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Free bets expire after 24 hours.&Cs & Maximum Pay-Outs Apply. #ad Full terms and Bonus terms apply. New UK customers only, Bet £10+ on any sportsbook market at odds of evens (2.00) or greater.

• Smarkets - A modern betting exchange with lower commission rates than some competitors.
• Matchbook - Another exchange known for high liquidity, especially in football and tennis.
• Sporting Index - The original sports spread betting company.
• Spreadex - Combines sports spread betting with fixed-odds and financials.

Get £10 free bet once the initial bet is settled. Free bet must be used on sport at odds 2.00 or more. Any returns will be minus the £10 free bet amount. 11/2024LaunchedPLAY HERE »New UK players only, +18.

Operator	Market Share (%)	Primary Brand(s)	Year Established
Flutter Entertainment	~40	Betfair, Paddy Power, Sky Bet	2001
Entain Group	~25	Ladbrokes, Coral, Gala Bingo	2004
Bet365 Group	~20	Bet365	2000
888 Holdings	~5	888sport, Mr Green	1997

18+ Full terms and Bonus terms apply. 07/2024LaunchedPLAY HERE »New UK customers only, 18+.

UK Gambling Regulations In 2026

At the moment, we recommend reading our reviews before joining BetDukes, 2kBet, Infernobet, InterBet, SponsioBet, Bazingabet, SwishBetCasino, BetSteve, and VStarBet. Progress Play Limited offer a white-label solution that provides all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white-label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of "different" new online gambling sites. However, finding information on these sites' "true" owners is impossible, and they do not tend to stick around for the long term. We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but we are concerned about the early player reviews from the new bookies operated by Progress Play Limited.

Betfair World Cup offer 2026: Bet £10 Get £50 in free bet builders

Firstly, real players have contacted us to inform us that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges. "Appalling I deposited £300, and they went and duplicated the £300 by claiming an additional £300, which meant they took £600 out of my bank account. We mention that all of the new bookies above charge "£2.50" per withdrawal in the reviews, but we did not experience any deposit fees and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times, some taking a few weeks. For example, with Debit card withdrawals, there is a three business days pending time, one business day for processing, and 3-7 business days to receive the payment.

Top 10 UK Casino Sites

Now, it is too early to judge most of these new sports betting sites, and it is not uncommon to see similar complaints and reviews on the most significant betting sites in the UK. Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. We recommend reading bet price boost our unbiased review and the comments before joining Mr.Play. Currently, these new bookmakers are not off to a good start, and we recommend joining more established "new betting sites", such as Kwiff, BetMGM, and QuinnBet, to name a few. Qualifying bet must be placed within 14 days. Minimum odds for qualifying bet 1/2 (1.5).

• Betfred - Known for its 'Double Delight' and 'Hat-Trick Heaven' football promotions.
• Karamba - A fun, gamified betting site part of the Kindred Group.
• Midnite - A platform specifically designed for esports and younger betting audiences.
• Grosvenor Sport - The sports betting arm of the famous casino and poker brand.
• QuinnBet
• STS Bet - A Polish bookmaker with a UK license offering competitive odds.

Deposits made with pre-paid credit cards and disposable or virtual cards are excluded from the offer. 03/2023LaunchedPLAY HERE »18+ New customers only.

• William Hill - One of the UK's oldest and most recognized bookmakers, offering extensive sports markets and high street shops.
• bet365 - A global leader known for its live streaming service and in-play betting platform.
• Ladbrokes - A major brand with a strong retail presence and comprehensive online sportsbook.
• Coral - Popular for football and horse racing, part of the Entain group alongside Ladbrokes.
• Paddy Power - Famous for its humorous marketing and competitive odds on a wide range of sports.
• Sky Bet - The betting arm of Sky, offering strong promotions and a focus on football markets.

Qualifying bet: £20 single at min odds 1/1 (2.0), cash balance only, cash-out not permitted. Bonus Bets issued as 1×£7 (any sport excl. virtuals, min odds 4/5), 1×£7 (horse racing, no SP/EW, min odds 4/5), 1×£7 (football ACCA, min 4 selections at min total odds 4.0). 05/2024LaunchedPLAY HERE »18+ New Customers Only.

The best UK bookmakers in the business

New bookmakers that are listed on BettingLoune will have a UK Licence and abide by the UK's Gambling Act 2005 and all the UK Gambling Commission (UKGC) regulations, making them safe and accountable betting sites. However, if you come across a site not on our list, check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website. Never sign up for a new bookie that does not show a valid UK Gambling license. If you didn't know, the UKGC regulates most forms of gambling in the UK, including: The only exception is sports spread betting, which is regulated by the Financial Conduct Authority instead of the UKGC.

Unregulated or Unlicensed:

Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure. Suppose you are not satisfied with the result of this direct complaint. In that case, you can use an alternative dispute resolution (ADR) provider approved by the UKGC, such as the Independent Betting Adjudication Service (IBAS). Other Approved ADR Providers include ADR Group, Bacta ADR service, eCOGRA and so on.

AnyTime Casino

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers with responsible gambling protocols on their sites. Check out our Responsible Gambling Guide for tips and advice on staying in control and services offering free professional help! Self-assessment tests: We check to make sure the new bookmakers offer self-assessment quizzes to help you if you are at risk of developing a gambling problem. Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford. Opt in, bet £10 (odds 1/1+) within 3 days of sign up. Get 3 x £10 Free Bets for set markets + a £10 Slots Bonus on selected games, 30x wagering, max redeemable £250. New Betting Site09/2025LaunchedPLAY HERE » New Players Only. Free bet - one-time stake of £20, min odds 1.5, stake not returned. Full Terms Apply 18+ #ad Full terms and Bonus terms apply. Free bet - one-time stake of £10, min odds 1.5, stake not returned.

Common Misconceptions About Online Sports Betting in the UK

New Betting Site05/2025LaunchedPLAY HERE »50% of first day losses refunded as a free bet up to £25. Offer is 100% match bonus up to £50 on your first deposit. New Betting Site07/2025LaunchedPLAY HERE »First deposit only £10 min deposit Qualifying bet: min £10 on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) 7-day expiry T&Cs apply Full terms and Bonus terms apply. Free bet - one-time stake of £35, min odds 1.5 (1/2), stake not returned. 09/2024LaunchedPLAY HERE »18+ New customer only. Minimum stake £30, minimum odds 1.5, stake not returned. 10/2023LaunchedPLAY HERE » New players only, +18. Min qualifying bet: £15, stake not returned.

🙋 FAQ about the best betting sites in the UK

Reality Checks: We ensure new bookmakers offer reality checks to monitor your time and money spent on a betting site. Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for six months, one year, five years, or longer. Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. Trusted by thousands of players, Bojoko is the most up-to-date source to find new bookmakers.

📅 Update Log:

Our betting experts review every new UK sportsbook in detail so you can pick a bookie with great odds, bet best betting websites sports valuable betting offers, and fast withdrawals. Below, you can browse the newest sports betting sites of June 2026. Use our smart filters to adjust the list to your liking! Offer is 100% bonus match up to £30 on your first deposit. New Bookie03/2025LaunchedPLAY HERE »New UK players only, +18. Free bet min odds 1.5, stake not returned.

Is there an expiration date for your free bet?

However, the betting market types vary quite a lot when looking deeper at new football bookies. For example, few new betting sites offer Asian markets, bet builders (custom bets) or prop bets (wagers on individual players). To find these markets, you will likely need to join the more established bookies such as bet365 and William Hill. Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins.

Other popular promotions

After the margins tests, we look to see what unique features the new betting sites offer, such as live streaming, cash out, promotions for existing customers, free-to-play competitions such as Betway's 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair. New bookmakers usually have great sign-up offers, but a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive-looking betting offer into a waste of time. Be sure to look for a bonus that suits your gambling style to see whether you will get more value from the large or small signup offers. For example, if you just like to place small wagers on longshot acca's each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days.

Bet £20 and Get £40 Free Bet

All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but some new bookies still find ways to make it difficult for players or break the rules and receive fines from the UKGC. However, this is not a new betting site problem, with many large operators in the industry receiving enormous fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years, William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive penalties to the UKGC. Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies.